Article on Mobilink

Mobilink is Pakistan leading telecom service providing company , bring more peoples together through services excellence and product innovation. Mobilink has more than 38 millions user, and also maintenance market leadership through cutting-edge integrate technology, the strong brands and the largest portfolio of value added service in the industry, a broadband carrier division providing next generation internet technology as well as country's largest network with over 9000 cell sites making every day a better day for its customers.
Mobilink has invested over US $ 3.9 billion in Pakistan to date, with another US $ 1 billion invested in network moderation. Mobilink has provide the uninterrupted countrywide connectivity, and international roaming in over 140 countries.

Mobilink's Vision

To be the leading telecommunication services provider in Pakistan by offering innovative communication solution that make each day better for our customers while exceeding shareholder value and employees expectations.

Mobilink's Value

Be Passionate: Mobilink are passionate about fulfilling & exceeding customers needs and enriching their lives everyday.

Be Professional :  We take pride in practicing the highest ethical standards and take responsibility for out actions.

Lead With Purpose: We are committed to lead the market through innovations in new services, products, as well as cutting edge technologies and solutions.

Corporate Responsibility

Mobilink believes in playing an active role in supporting community and social development of Pakistan. Mobilink responsibility goes beyond philanthropy and donations whereby we take into full account the impact that Mobilink create on all stakeholders and on the environment when making decision. We recognize that an educated, healthy society is Pakistan's key to ensuring sustainable development and we do our best to give back to the community we operate in.

Coverage

Mobilink provides the widest coverage network, covering more than 10,000+cities, towns, and villages across Pakistan. It connect over 31.6 millions family members every second of the day with exception voice quality, along with nationwide coverage, mobilink also provides international roaming in over 140 countries with more than 300 partner operators worldwide. Mobilink provides coverage divided into the three main categories.

1- Physical Presence Coverage
2- Indoor Spillover Coverage
3- Outdoor Spillover Coverage

Marketing Process of Mobilink

Marketing is the main tool for promoting the business, following are the process of marketing

1- Identifying and defining the problems
2- Developing the approach and establishing research design and strategy
3- Collecting the data
4- Performance the data
5- Reporting and presentation
6- Making a decision